Life settlement market-maker Lighthouse Life has hired Caio Schmidt as the company’s Vice President of Marketing.
Schmidt most recently served as the Director of Performance Marketing for Shutterfly, leading its direct-to-consumer marketing in the US and abroad. Prior to that, he held leadership roles at two senior-focused organizations, Home Care Assistance and A Place For Mom.
“Caio is a seasoned marketing executive with experience in marketing to our key demographic customers – seniors,” said Michael Freedman, CEO of Lighthouse Life.
“Caio will develop and expand our multi-brand and multi-media strategies for life settlements.”
Schmidt’s hiring follows Lighthouse Life’s recent acquisitions of key marketing and life settlement assets of Settlement Benefits Association and Harbor Life Settlements. Schmidt will oversee the marketing strategies for these new assets along with the Lighthouse Life brand.
“Bringing on someone of Caio’s caliber positions the growing Lighthouse Life enterprise for greater success,” added Adam Lippman, Executive Vice President of Marketing and Sales Operations at Lighthouse.