The secondary market in life settlements comprises mainly two channels – an intermediary-based one, and the direct-to-consumer one. The former has been, for many years, the larger of the two, as American seniors worked with brokers to sell their life insurance policy to a third– party investor.
But the D2C channel has been growing its share of the pie in recent years, and as baby boomers have aged into the life settlement market – those aged 70 and above – as has the importance of internet advertising in the D2C channel.
For July’s poll, we asked our readers whether they think this trend will grow. Almost half agreed that it will, perhaps a lower number than might have been expected. Just over a quarter disagreed, and 30% were unsure.
Certainly, the direct to consumer market seems set to continue to grow. Whether the internet becomes the main source of inbound enquiries for life settlement providers in the coming years remains to be seen.
